Get Ready for Mobile Friendly update May 2016

Test your website for mobile-friendly design today itself, because Google is rolling an update to mobile search results from this May onwards. Google is clearly working to improve mobile search experience. Continuing changes in the search algorithm of its web-based mobile search considering the importance of mobile search, as does its Mobilegeddon algorithm which was released on 21st April 2015. "Mobilegeddon" was the biggest Google algorithm updates of 2015. There was a post namely, 'Continuing to make the web more mobile friendly' on Google webmaster cental blog last month clearly saying that Google is rolling out an update to mobile search results. Google very rarely announces algorithm updates before they are rolled out. So this is the last chance make use of it. Act quickly to make sure your website is mobile friendly, or you could drop out of search completely.


What will be the impact of Mobile Friendly update?

In the blog post Google makes it clear that sites that are already mobile-friendly won’t be impacted by the update. This means that algorithm for judging whether a site is mobile-friendly or not, isn’t going to change, instead its impact on search result is going to change. For websites that are already mobile-friendly is not going to affect by this update instead those sites will continue to benefit from being mobile-friendly.

The impact of Mobilegeddon was not significant, as even it was released last year, some sites without mobile friendly design still holds the ranking before the release of  Mobilegeddon. Google is targeting this condition by this new update. From this May onwards the effectiveness of the algorithm will increase and that could create trouble for those few sites still holding the ranking without mobile friendly design. Algorithm is going to pick up minute details to better optimize results for searchers.


How to check website for Mobile Friendly design?

If you want to check whether your site is mobile-friendly or not, Google provide a simple way to find it. Visit Google’s Mobile-Friendly Test page and enter your web page URL. This test will analyze your URL and report if the page has a mobile-friendly design. Test your site here.

How important is mobile-friendly design?

Mobile friendly design is an important factor how your website is ranked in SERP. The most important reason why should you go mobile-friendly is that the percentage of mobile web searchers are increasing. Last year Google confirmed that more searches are going on mobile than desktop. Without doubt we can say that mobile is the present and future.

If you are looking for a web design company to make your website mobile-friendly, why not consider Phitany? It is the no.1 web design and development company in Kerala today, with a team of creative web designers, skilled web/app developers and experienced SEO professionals. They can revamp or upgrade your existing site to meet Google's standards or build you a brand new custom responsive website that looks stunning on any device. Check out the website for more information. Phitany.com